mBlox Launches New Cloud-Based Mobile Marketing Platform: Engage

You rarely ever hear someone say, "boy, I sure did enjoy that mobile ad." In fact, it's rare to hear someone say they enjoyed any ad unless it's around Super Bowl time. But I hold firmly to the belief that the only reason we don't really enjoy ads is because, most of the time, they aren't under our control. Relevancy and context are the most important factors when it comes to delivering an ad, and mBlox is aware of this. So in an effort to help brands solidify their relationships to consumers, mBlox has launched a cloud-based system called Engage, which offers real-time location-based analytics and reporting.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/Yw6YPgIXqgE/

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